Brand Guidelines

Embodying the identity of
augmented mental well-being

The Deuswell Logo

Standard Configuration

Do not use the Deuswell brand or any of its variations in conjunction with the overall name of your application, product, service, or website.

The standard logo can be used in presentations and blog posts. It should never be used directly within a third-party product or in a way that suggests official endorsement by Deuswell.

Color variations

Light

For light backgrounds.

Dark

For dark backgrounds.

Transparency

For patterns and overlays.

Knockout

For high contrast.

Logo Variations

Size & Spacing

Branding.Sizing.Description

Spacing: The margin equivalent to the 'D' is respected.

Text too close

Don't

Spacing: The logo is crowded by other graphic elements.

Alignment

The icon may appear unbalanced when geometrically centered. Use reference points to ensure perfect optical balance, especially in centered alignments.

Alignment: Optically aligned center.

Don't

Alignment: Geometrically centered (appears unbalanced).

Contrast

When using the knockout version of the logo, always ensure foreground and background colors meet WCAG AA accessibility standards.

Contrast: 5.29:1 ratio — WCAG AA compliant.

Don't

Contrast: 2.23:1 ratio — Not accessibility compliant.

Ligatures

Disable standard ligatures when rendering the 'Deuswell' name in a headline format to ensure optimal readability.

Ligatures: Ligatures disabled. Distinct characters.

Don't

Ligatures: Ligatures enabled. Characters merged incorrectly.

Colors

Electric Sapphire#0061FE

Onyx#121212

Primary colors

Deuswell's visual identity relies on a powerful primary blue, complemented by two accent variants for depth.

Secondary colors

We use an extended palette for data visualizations, charts, and specific interface elements.

Pink Carnation#F78BCB

Emerald#67CC96

Wild Strawberry#FF4D8D

Indigo Bloom#833AB4

Soft Periwinkle#9282FA

Gold#F7D22A

Red#FF0000

Fresh Sky#3BAEF6

Periwinkle#C8C3F3

Hunter Green#4F6F52

Platinum#F1F5F8

Space Indigo#2F2A63

Strong Cyan#57D4E5

Olive Wood#7A5C3E

Azure Blue#0082FB

Persian Blue#4E32B6

Deep Twilight#131457

Gunmetal#2E3335

Grapefruit Pink#FF6B6B

Brand Guidelines

Embodying the identity of
augmented mental well-being

Download assets Brand guidelines

The Deuswell Logo

Standard Configuration

Do not use the Deuswell brand or any of its variations in conjunction with the overall name of your application, product, service, or website.

The standard logo can be used in presentations and blog posts. It should never be used directly within a third-party product or in a way that suggests official endorsement by Deuswell.

Color variations

Light

For light backgrounds.

Dark

For dark backgrounds.

Transparency

For patterns and overlays.

Knockout

For high contrast.

Logo Variations

Size & Spacing

Branding.Sizing.Description

Spacing: The margin equivalent to the 'D' is respected.

Text too close

Don't

Spacing: The logo is crowded by other graphic elements.

Alignment

The icon may appear unbalanced when geometrically centered. Use reference points to ensure perfect optical balance, especially in centered alignments.

Alignment: Optically aligned center.

Don't

Alignment: Geometrically centered (appears unbalanced).

Contrast

When using the knockout version of the logo, always ensure foreground and background colors meet WCAG AA accessibility standards.

Contrast: 5.29:1 ratio — WCAG AA compliant.

Don't

Contrast: 2.23:1 ratio — Not accessibility compliant.

Ligatures

Disable standard ligatures when rendering the 'Deuswell' name in a headline format to ensure optimal readability.

Ligatures: Ligatures disabled. Distinct characters.

Don't

Ligatures: Ligatures enabled. Characters merged incorrectly.

Colors

Electric Sapphire#0061FE

Onyx#121212

Primary colors

Deuswell's visual identity relies on a powerful primary blue, complemented by two accent variants for depth.

Secondary colors

We use an extended palette for data visualizations, charts, and specific interface elements.

Pink Carnation#F78BCB

Emerald#67CC96

Wild Strawberry#FF4D8D

Indigo Bloom#833AB4

Soft Periwinkle#9282FA

Gold#F7D22A

Red#FF0000

Fresh Sky#3BAEF6

Periwinkle#C8C3F3

Hunter Green#4F6F52

Platinum#F1F5F8

Space Indigo#2F2A63

Strong Cyan#57D4E5

Olive Wood#7A5C3E

Azure Blue#0082FB

Persian Blue#4E32B6

Deep Twilight#131457

Gunmetal#2E3335

Grapefruit Pink#FF6B6B

Brand Guidelines

Embodying the identity of augmented mental well-being

The Deuswell Logo

Standard Configuration

Color variations

Light

Dark

Transparency

Knockout

Logo Variations

Size & Spacing

Alignment

Contrast

Ligatures

Colors

Primary colors

Secondary colors

Brand Guidelines

Embodying the identity of augmented mental well-being

The Deuswell Logo

Standard Configuration

Color variations

Light

Dark

Transparency

Knockout

Logo Variations

Size & Spacing

Alignment

Contrast

Ligatures

Colors

Primary colors

Secondary colors

Embodying the identity of
augmented mental well-being

Embodying the identity of
augmented mental well-being